The home is a symbol of family, serenity, intimacy, tradition, warmth, and togetherness. Sometimes just a simple object, an aroma, a color or a material are enough to bring us back to the ethereal dimension, beyond space and time, which we call home.
This is the magical power of terracotta, used as a flooring material for more than 4000 years.
In Italy, where the Etruscans exalted the characteristics of this material thanks to the peculiarities of the territory, terracotta found its ultimate expression in Umbria. Here it has been used for hundreds of years to make pottery for wine and oil, imbued with the tastes and aromas of the Umbrian hills and landscapes.
What we live remains within us. It is our life. Our life becomes our experience. Experience leads to wisdom. Wisdom leads to serenity. “Aged” is not worn, shabby, old, broken. “Aged” is knowledge and memory.
The Earth is alive, the Earth is life. It is a sign of prosperity. It is hope and security. It is abundance. She is the mother of everything, even of the terracotta bricks, characterized by the most famous color of earth in the world, that of the Umbrian-Tuscan hills. The Earth tells a story, influences, teaches. The earth is ours.
It is in the memory of each of us the briefcase full of colored sticks to make up to explore different dimensions. It was the game of the ruler and the exercises of the first knowledge that ventured into the art of measurement.
We also played, composed and decomposed various dimensions until we realized one of our own, a ruler with unconventional measurements, rebellious to standards but with a harmony in which our principles of creativity converge.