The home is a symbol of family, serenity, intimacy, tradition, warmth, and togetherness. Sometimes just a simple object, an aroma, a color or a material are enough to bring us back to the ethereal dimension, beyond space and time, which we call home.
This is the magical power of terracotta, used as a flooring material for more than 4000 years.
In Italy, where the Etruscans exalted the characteristics of this material thanks to the peculiarities of the territory, terracotta found its ultimate expression in Umbria. Here it has been used for hundreds of years to make pottery for wine and oil, imbued with the tastes and aromas of the Umbrian hills and landscapes.
Everything and nothing. This is white. All colors combined, therefore without color. Nevertheless, it exists. It is not possible to say that white does not exist. That is why Kaolin is our favorite white, it transcends. Its opacified origin differentiates it from any other white, making it immediately recognizable. Being exists. Non-being is not. White is Kaolin.
Neither white nor black: grey is the synthesis. The union of two worlds, the artisanal world of terracotta production and the modern world of soft and delicate nuances, rich in malleable shades and warm shadows. A firm position is not always synonymous with wisdom, sometimes grey is what is needed. In medio stat virtus: virtue stands in the middle.
Remember to create new memory. This is the power of the plank, whose ancestral intimacy is reminiscent of the brick, yet it is not. It deceives the mind, fascinates the gaze and shakes the soul. The plank liberates the most irrepressible fantasies, it is a hymn to freedom of expression. Get creative. The plank liberates the most irrepressible fantasies, it is a hymn to freedom of expression. Get creative.