The home is a symbol of family, serenity, intimacy, tradition, warmth, and togetherness. Sometimes just a simple object, an aroma, a color or a material are enough to bring us back to the ethereal dimension, beyond space and time, which we call home. This is the magical power of terracotta, used as a flooring material for more than 4000 years. In Italy, where the Etruscans exalted the characteristics of this material thanks to the peculiarities of the territory, terracotta found its ultimate expression in Umbria. Here it has been used for hundreds of years to make pottery for wine and oil, imbued with the tastes and aromas of the Umbrian hills and landscapes.
Maya’s Veil separates us from the essence of knowledge. Tearing it away is the objective of man. Perhaps this is why the Umbrian terracotta artisans, hundreds of years ago, used glazing so assiduously: perhaps they wanted to hide the true essence of terracotta, or its intimate knowledge. We decided to veil the white: we conceal everything, to reveal everything
The square is a circle with angles. It is imperfect perfection, irregular regularity, abstract concreteness. It dominates the world of parallelograms and its linear formula communicates only one thing: harmony. For this reason a cement product (of the people, basic) in the form of a square (elevated, perfect) generates a kaleidoscope of possibilities. Predictability is boring.