The home is a symbol of family, serenity, intimacy, tradition, warmth, and togetherness. Sometimes just a simple object, an aroma, a color or a material are enough to bring us back to the ethereal dimension, beyond space and time, which we call home. This is the magical power of terracotta, used as a flooring material for more than 4000 years. In Italy, where the Etruscans exalted the characteristics of this material thanks to the peculiarities of the territory, terracotta found its ultimate expression in Umbria. Here it has been used for hundreds of years to make pottery for wine and oil, imbued with the tastes and aromas of the Umbrian hills and landscapes.
Everything and nothing. This is white. All colors combined, therefore without color. Nevertheless, it exists. It is not possible to say that white does not exist. That is why Kaolin is our favorite white, it transcends. Its opacified origin differentiates it from any other white, making it immediately recognizable. Being exists. Non-being is not. White is Kaolin.
The square is a circle with angles. It is imperfect perfection, irregular regularity, abstract concreteness. It dominates the world of parallelograms and its linear formula communicates only one thing: harmony. For this reason a cement product (of the people, basic) in the form of a square (elevated, perfect) generates a kaleidoscope of possibilities. Predictability is boring.